American radio is dying, says US magazine

The American radio industry is “digging its own grave”, according to Bob Lefsetz writing in US entertainment trade magazine Variety.

Despite the plethora of internet and digital radio stations together with the likes of Spotify and Pandora, Lefsetz says US radio networks have missed a chance to diversify and innovate in the same way that multi-channel television has.

Research shows that young Americans prefer personal music to radio.  Nonetheless,  stations continue to insist they should maintain broad-based appeal.  That will satisfy no-one, says Lefsetz, a music industry analyst and critic.

Apart from public and talk radio, he thinks the music radio sector is a “vast wasteland of sold-out stations”.

You can read his article ‘Radio Digs Its Own Grave As Cultural Currents Shift’ .

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