6 October 2020 Selling Radio Direct with Pat Bryson Every time I park in front of a business and raise my mask to enter, I hearken back to every...
22 September 2020 Selling Radio Direct with Pat Bryson "Budgets" often don't allow for effective schedules. Us: "What's your budget?" Client: "I don't really have one." or Us: "What's your budget?"...
6 September 2020 Selling Radio Direct with Pat Bryson It's the age-old question "How many ads must I run? How many week/months must my advertising schedule continue?" We bump up...
16 August 2020 It's not about us: It's about them! Selling Radio Direct with Pat Bryson We've been espousing this sentiment for years. And yet, how much do we...
2 August 2020 Selling Radio Direct with Pat Bryson Every week that passes sees another change in the mindset of consumers. COVID numbers continue to fluctuate, restrictions vary state to...
21 June 2020 Selling Radio Direct with Pat Bryson The last thirty days have seen a drastic shift in consumer mindset. On June 1, Nielsen released a second review...
17 June 2020 Selling Radio Direct with Pat Bryson COVID-19 has changed many things in the world. Some of the changes are temporary: some may be...
13 June 2020 Selling Radio Direct with Pat Bryson As businesses continue to reopen, our jobs as their media partners become more and more important. How may...
9 June 2020 Selling Radio Direct with Pat Bryson As the world begins to open businesses, we must be on the forefront of calling on target categories of...
27 May 2020 Selling Radio Direct with Pat Bryson "In times of business interruption, business doesn't stop: normal business stops. We need to think outside of the box."...
27 May 2020 Selling Radio Direct with Pat Bryson I was participating in an idea exchange with broadcasters from across the US last week when one person shared...
27 May 2020 Selling Radio Direct with Pat Bryson Our clients are asking themselves this question daily. As I mentioned in last week's post, there has been research...
27 May 2020 Selling Radio Direct with Pat Bryson If you haven't already heard this from a client, you probably will soon: "I want to cancel my advertising because...
4 October 2017 Selling Radio Direct with Pat Bryson John Wanamaker is credited with saying, "Half of my advertising is wasted: I just don't know which half." Whether or not...
17 April 2017 Selling Radio Direct with Pat Bryson In an earlier newsletter, we talked about how to deal with Mr. Not-So-Big if we could not get to Mr.
28 February 2017 Selling Radio Direct with Pat Bryson All too often, we fail to close business because we are speaking to a person who can say, "No"...