27 May 2020 Selling Radio Direct with Pat Bryson I was participating in an idea exchange with broadcasters from across the US last week when one person shared...
27 May 2020 Selling Radio Direct with Pat Bryson Our clients are asking themselves this question daily. As I mentioned in last week's post, there has been research...
27 May 2020 Selling Radio Direct with Pat Bryson If you haven't already heard this from a client, you probably will soon: "I want to cancel my advertising because...
4 October 2017 Selling Radio Direct with Pat Bryson John Wanamaker is credited with saying, "Half of my advertising is wasted: I just don't know which half." Whether or not...
17 April 2017 Selling Radio Direct with Pat Bryson In an earlier newsletter, we talked about how to deal with Mr. Not-So-Big if we could not get to Mr.
28 February 2017 Selling Radio Direct with Pat Bryson All too often, we fail to close business because we are speaking to a person who can say, "No"...
