MediaCorp’s loyalty programme, MeClub celebrated its second anniversary this month with two awards at the Loyalty & Engagement Awards 2014 last Thursday.

The awards are organised by Marketing Magazine to honour the best loyalty marketing strategies in Southeast Asia.

Launched two years ago, MeClub won the Silver Awards for “Best Use of Loyalty Related Technology” and “Best Engagement Strategy by a Media Owner” – presented for the first time.

The programme has over half a million members, and promises enhancements like meet-the-star sessions, personalised on-air dedications, autographed memorabilia, exclusive behind-the-scenes TV tours and even its own limited edition ice cream flavour.

Yane Tan, Assistant Vice President, Loyalty Programme, MediaCorp, said:   “Our audiences are at the heart of everything we do. Our members can look forward to even more exciting rewards and experiences from MediaCorp.”

MeClub App is available for download from the App Store and Google Play.