India’s Radio Mango from the southern state of Kerala is set to launch its Malayalam language station in UAE.

Expats from Kerala, known as Malayalis, make up a large chunk of the foreigners in the UAE.

It will be the fifth station to be launched by the Malayala Manorama group which owns Radio Mango.

The station will be the first radio network from Kerala and the fifth Malayalam FM station in the UAE.

Currently, Hit 96.7 of Arabian Radio Network, Gold FM 101.3 of Channel 4 network of Ajman, Super FM 94.7 of Radio Asia group and Radio Me 100.3 FM broadcast in the country.

The stations says its programming will closely resemble the format followed back home in Kerala.

Commenting on the expansion, Ravi Nair, Director – Programmes, Radio Mango told exchange4media: “Our main strength will be our deep understanding of the Malayalee audience, coupled with our strong presence in their homeland. We are offering a vastly differentiated content from what is currently available here and have an extremely competent team to deliver it.”