Around a dozen Social Media strategists will particpate in several panel discussions at BroadcastAsia 2014, the international media conference being held in Singapore from June 17 to 20.

Daniel Keens – Director of Media Partnerships at Twitter, LC Lee – the Founder and Chairman of LiveRelay and Erin Dwyer, Executive Director of Digital Marketing of Starz will participate in one session titled ‘The Role of Social Media in the Future of TV’ on June 19.

Dwyer will also present a keynote case study on monetising social media on the same day.

In an article released to the media she said:  “Ultimately, social is about breaking down barriers; it’s about providing accessibility, and one-on-one communication, that will lead to increased loyalty and stronger consumer relationships.”

“In its truest form, it (Social Media) is not really ‘marketing’ but community evangelism. Moreover, it’s changing every single day, so communicating all those evolutions, and their impact on strategies, is a sizeable challenge.  However, I think the entertainment category has the greatest opportunity in social,” she added.

Other confirmed key speakers sharing their expertise on social media include Andrew Moon, Social Media Producer, ABC International; Chung Lyn-Yi, Deputy Editor, Channel NewsAsia, MediaCorp; and Natan Edelsburg,Vice President, Sawhorse.

Experts from Viaccess-Ocra, Nielsen, Dragon Industries Asia and Storyful will also attend.

The conference is open to delegates only. To register, log on to http://www.broadcast-asia.com/index.php/conference/fees-registration/