For the first time, a jingle for a radio commercial made in Nepal has been selected as a finalist in the radio category of the international AD STARS awards.

‘Sabailai Rato Tika’ is a jingle for Nepal Life Insurance Company (NLIC) made by Outreach Nepal.

It was one of the 1,666 nominations which were chosen from 12,591 entries from 62 countries.

AD STARS awards will be held in Busan, South Korea from August 21 to 23.

Finalists will be handed the grand, gold, silver and bronze prizes after two rounds of judging.

Radio is one of the 23 categories in the competition.

Umang Shakya, Chief Operating Officer of Outreach Nepal, told Republica newspaper: “The jingle reflects the spectrum of Nepali culture, the lyrics touch the heart and the tune connects emotionally. We are happy to be nominated and hope that we will be able to win the award.”