19 April 2026 Selling Radio Direct with Pat Bryson I just returned from the 2026 Radiodays conference which was held this year in Riga, Latvia....
1 April 2026 And using email doesn't always help! Selling Radio Direct with Pat Bryson Email today is an integral part of our daily communication with both co-workers and...
15 March 2026 Selling Radio Direct with Pat Bryson In our last feature we were talking about how to use our opening lines to get appointments with new...
1 March 2026 They won't give you their money! Selling Radio Direct with Pat Bryson So, how do we get their time? "Yes, hello, my name is _____ and...
1 February 2026 Selling Radio Direct with Pat Bryson Before I started BBI, I was a market manager for radio stations. As I would often do, I found...
18 January 2026 Selling Radio Direct with Pat Bryson As you heralded the beginning of 2026 at the stroke of midnight, you probably made a resolution to make...
2 November 2025 Selling Radio Direct with Pat Bryson Two or three times a week I get a call from one of the people I coach bemoaning the fact that...
15 October 2025 Selling Radio Direct with Pat Bryson We are in the communications business. And yet, not a week goes by that I don't see evidence of...
5 October 2025 Selling Radio Direct with Pat Bryson In the last newsletter we discussed the need to enter 2026 with the best sales staff in town. Becoming an A+...
7 September 2025 Selling Radio Direct with Pat Bryson There are only two ways to increase your billing: Sell more clients Sell current clients more I bet we'd all like to double...
3 September 2025 Selling Radio Direct with Pat Bryson As you might imagine, I fly thousands of miles each year as I visit my clients. My airline of choice has...
31 August 2025 Selling Radio Direct with Pat Bryson I ran across an email I received some time ago from a sales manager in LaSalle, Illinois. Mark Lippert has been...
19 July 2025 Selling Radio Direct with Pat Bryson I bet you have and I bet you didn't like her! I have a pesky aunt that shows up...
6 July 2025 Selling Radio Direct with Pat Bryson. NAB and Radiodays are over for 2025 I’m home from my wanderings.
11 June 2025 Selling Radio Direct with Pat Bryson “If they won’t give you their time, they won’t give you their money.” How true this is! Through the skillful use...
6 June 2025 Selling Radio Direct with Pat Bryson. I know we all feel at times as though our service and care of our clients goes unnoticed…
25 September 2024 Selling Radio Direct with Pat Bryson. I just returned from speaking at the Texas Association of Broadcasters convention.
17 June 2024 Selling Radio Direct with Pat Bryson We’ve all heard the saying, “Never put off till tomorrow what you can do today.” Wise words for anyone...
4 June 2024 Selling Radio Direct with Pat Bryson In working with my salespeople, I often hear, “The presentation went well but my client must take it to…(fill in...
22 May 2024 Selling Radio Direct with Pat Bryson What does “service” really mean? Several years ago, I was having dinner with a friend of mine who owned ROI...
2 January 2024 Pat Bryson’s December Reflections December is one of my favorite times of the year. Although I’m usually home for the holidays, I have in the...
7 December 2023 Selling Radio Direct with Pat Bryson In our last newsletter, we spoke about creating good customer service for our listeners and our advertisers. Today I...
20 October 2023 Customer Service or Customer Experience Selling Radio Direct with Pat Bryson I have the privilege of working with some very good sales staffs. Over the years, we...
5 October 2023 Selling Radio Direct with Pat Bryson You’ve just sold a brand, new client. Yippee!!!! That’s what we say in Oklahoma when something great has happened.
29 September 2023 Selling Radio Direct with Pat Bryson Fourth quarter, in the U.S., usually means it’s time to renew clients for the new year. In today’s uncertain economic environment,...
21 September 2023 Selling Radio Direct with Pat Bryson Those who know me understand that I allow myself a few indulgences. One such indulgence is a special perfume...
20 August 2023 Selling Radio Direct with Pat Bryson – I’m on a new soapbox. In the past few months, I’ve had the pleasure of accompanying salespeople on their sales...
6 August 2023 Selling Radio Direct with Pat Bryson What CAN advertising do for businesses? In their heart of hearts, businesspeople want to run an ad today and have teeming...
29 June 2023 Selling Radio Direct with Pat Bryson Time flies when you are having fun! And we in radio, have fun. Because we are half-way through this year, we...
22 June 2023 Selling Radio Direct with Pat Bryson My travels often give me life lessons on how to provide great customer service. Sometimes those lessons are positive...
