India’s largest radio network 93.5 RED FM has been crowned the country’s most attractive radio brand.

The accolade has been published in the 2013 report of India’s Most Attractive Brands, which lists 1,000 brands in dozens of sectors.

The report, by Trust Research Advisory (TRA) compares 36 attributes of brand attractiveness including advertising, branding and marketing communications.

RED FM is one of the most high profile radio networks in India, operating in 50 cities with the famous tag line Bajaata Raho.

Nisha Narayanan, Chief Operating Officer, Red FM said: “Red FM as a brand has had a strong and distinct perception among listeners and trade alike. To be voted as India’s Most Attractive Radio Brand is a proud feeling indeed, and makes the team strive for even greater excellence. I congratulate our teams across the country for this achievement. With superhit music and Bajate Raho spirit at our core, we aim at further strengthening the affinity and attractiveness quotient of Red FM”.

Rajat Uppal, General Manager –Marketing said: “It’s a great feeling to be ranked among the top brands in India and also being the no.1 brand in the radio industry. Such ranking are a testament of the brand strength, consumer affinity to brand ‘Red’ and is a good reason for the marketing team to push the envelope further to achieve greater heights”.