India’s Red FM is highlighting the plight of reformed criminals in the capital city New Delhi, with the launch of ‘Crime Ki Keh Ke Lenge Season 2’.

Since last Monday, Red FM Delhi has been airing stories from ex-convicts, explaining to listeners the sometimes harrowing events that led up to them committing offences.

The campaign aims to help change public perception, as Delhiites are often seen as apathetic towards those attempting to turn away from a life of crime.

Morning Show DJs Swati and Rocky have been calling on their audience to sponsor vocational courses for criminals, including computing, music and tailoring.

‘Crime Ki Keh Ke Lenge’ (The Initiative to Counter Crime) ran under a different guise last year, highlighting those people who had bravely fought against crime.

Red FM’s Chief Operating Officer Nisha Narayanan said: “This year, we wished to portray the other side, criminals, who don’t want to be so anymore.”

“I hope this will better the lives of the people we’re portraying. More importantly, I can see it creating a change of perception, even if slightly, in society’s outlook for criminals.”

The station has tied-up with Yuva, a wing of Delhi’s police force, which works towards reforming criminals.  Listener donations will help fund the project.

The activity comes days after the National Crime Records Bureau confirmed that Delhi had the highest reported crime rate of all India’s megacities in 2012.

The city drew the world’s attention following the gang rape and murder of a 23-year-old woman last December.

Red FM is one of India’s largest radio networks. Owned by the Chennai-based Sun Group, who rebranded 38 stations under the SFM brand to Red FM.  Seven stations, broadcasting to the state of Tamil Nadu, still operate under the SFM name.