India’s 94.3 Radio One announced the launch of a new program with Sunny Leone called ‘New Age Love’ in February.

Leone, a former adult film actress, is a popular Bollywood figure and was the most searched for person on Google in India in 2015.

The program has her giving advice to men or women on how to decipher the ‘game of love and dating’ and handle any situation that love, dating and relationships throw at you in a fast moving digital world.  

It will also feature interactive segments both on radio and social media.

“For years we have celebrated boy-meets girl on Valentine’s day but the world has changed so much. Young people in India too, like their global counterparts view ‘love’ differently from the earlier generation and the challenges and expectations it creates in their lives have changed for sure. We are sure our listeners would appreciate Sunny’s global sensibilities combined with her genuine tips and advice to young people on how to deal with new age love, dating do’s and dont’s given the magic of this pacy digital world” said Anil Machado, Chief Content and Talent Officer, Radio One.

“We found Sunny to be perfect in the manner that she delivers differentiated radio and we are certain listeners on air and those interacting with us on social media on this program will discover a refreshing side to her,” said Vineet Singh Hukmani, MD & CEO.