Warming up to the FIFA World Cup in Brazil in this year, India’s 94.3 Radio one has come up with an original song composed by its in-house band.

The song, an English track called ‘Just Kick It’, has just been released on Youtube with its own video.

Targeted at football lovers across India, it got almost 10,000 views on Youtube and over 2500 likes on facebook in 72 hrs.

The Radio One Band is fronted by Managing Director and CEO Vineet Singh Hukmani, and features members from different departments.

“We are building a long term base with football lovers in India which spans right across the year and not just for the world championship,” said Shyju Varkey, Chief Marketing Officer.

Vineet Singh Hukmani, MD & CEO, Radio One, added: “It’s so much fun to belong to an innovative team and was a pleasure playing this with the talented band of people.”

The song ‘Just Kick It’ is available as a free download by texting FB to 53650/5363.

The video can be seen here:

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