Indian network 94.3 Radio One is launching a radio reality show called ‘Wow Man’ with actress Nimrat Kaur.

It will feature 100,000 men in 7 Indian metros competing on air and online in the categories of ‘Wow Voice’, ‘Wow Fitness’, ‘Wow Dressing’ , ‘Wow Talent’, and ‘Wow Personality’.

The winner gets a cash prize and a title of ‘Wow Man’.

The winner will also get to meet Kaur face to face and be crowned by her.

‘We are excited to have Nimrat Kaur selecting the winner as she perfectly represents the kind of single, independent woman that our upscale educated male audience is drawn to. The show works at 2 seamless levels. While male listeners compete for the title in various rounds, female listeners get to judge the rounds too and in a sense, ‘helping’ Nimrat in finding the perfect ‘Wow Man’, said Anil Machado, Chief Content & Talent Acquisition Officer at Radio One.