India’s Radio City 91.1 FM is celebrating Ganeshotsav’ – the annual festival dedicated to the Hindu deity Ganesha, with a unique offer for its listeners.

For the second consecutive year, the station has partnered with ‘Shri Siddhivinayak Temple’ in Mumbai to offer exclusive VIP passes to its listeners to get blessings from Lord Ganesha.

The 10-day long festival is extremely popular in the city and people often wait for hours in long queues to get a glimpse of the deity’s idols.

To participate, listeners have to correctly answer a simple qualifier question related to Lord Ganesha.

The passes will entitle them to skip the queues and head straight to the deity for a blessing.

Listeners can also report public prayer venues playing inappropriate songs during the festival to Radio City RJs who will go to the location and hand out CDs of devotional songs.

The network’s online station – Radio City Smaran will also be offer live streaming of ‘Kakad Aarti’ (morning prayer at 5.30 a.m.) and evening aarti (evening prayer at 7.30 p.m.) from Shri Siddhivinayak temple, Mumbai.

A special microsite   has been exclusively created for Ganesh Chaturthi to allow users to download special festival wallpapers, videos and festive playlists.