India’s MY FM has increased its advertising rates by 25 percent with effect from April 1.

The company was the decision was  taken to address the current inventory crunch at its 17 station network.

Harrish M Bhatia, CEO of 94.3 MY FM said now was a good time to raise prices

“MY FM understands the pulse of the market, our music and content is according to listeners preferences. This has enabled us to enjoy an unparalleled leadership across its stations,” he said.

“Our markets are growing at an exponential pace and advertisers have realised that radio is the most effective way of reaching out to the audience. Our advertisers know the value proposition we offer based on our local understanding, and that is why we are the ‘Retail King’. The new price structure is designed keeping the interest of both client and listeners in mind,” Bhatia added.

Spread across seven states, MY FM can be heard in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwailor, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.