Media Prima stations dole out cash for Nielsen sweep

25 September 2013 · News

Malaysia’s Media Prima has upped the ante for the latest Nielsen radio ratings sweep with large cash promotions running on all three stations.

English brand Fly FM has been sharing out RM60,000 (US$18,600) in its Game of Clues contest, running throughout September.

DJs are revealing clues to mystery objects on air and through social media.

Listeners have to guess the correct answer to win the cash.

Check out the video promo here:

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