‘Lime time’ helps Singapore stations spread the word

Singapore’s SAFRA Radio recently invited guests from various brands, agencies and media partners for some ‘lime time’ at Lime, Singapore’s only Caribbean restaurant and bar.

In Trinidad, ‘liming’ is loosely translated as hanging out in a casual atmosphere.

Over exotic thirst-quenchers and lip-smacking canapés, the DJs from Power 98FM and 88.3 Jia FM got up close and personal with guests to tell them more about their programs and what actually happens in the studios when the microphones are off.

The team put on a gallery called FM Life, which recapped how the stations regularly interact with listeners, create special moments through events and deliver engaging content.

The walls were decked with colourful photo boards of recent campaigns and events.

Success stories were also shared in a video montage watched by guests.

You can watch it here.

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