Jakarta’s 87.6 Hard Rock FM offered listeners a gift of their choice as part of its #PilihSendiriHadiahLo or ‘Pick Your Own Present’ contest around its latest marketing drive.
To take part, fans had to find a lift or elevator in a mall with a poster of ‘Good Morning Hardrockers’ hosts Bayu Oktara and Ary Kirana.
They then had to take a selfie, or self-photograph, with the image and tweet it to the station.
If their names were announced on air, they could choose from a range of prizes.
One of the listeners, Lia, who took part in the contest tweeted: “I took some time out from work to take a pic in a lift for the sake of Hard Rock’s gifts.”
The contest started at Senayan City Mall and will move to other locations as new posters are unveiled.