Fever 104 FM is keeping its Delhi-based listeners guessing about the location of Santa Claus over Christmas with the ‘Santa Claus nahi Santa Clues’ campaign.

The station – which consistently ranks number one in India’s capital city according to weekly RAM research – will be giving out clues on air to his location and awarding prizes for correct guesses.

Meanwhile Fever 104 FM Mumbai is asking listeners which unusual wishes they would like Santa to make come true this year, including rising petrol prices to endless traffic jams.

The station is creating its own musical wish list for Santa based on listeners’ responses.

Lastly, Fever 104’s Kolkata station will take a more thoughtful approach.

Morning Show Radio Jockey (RJ) Shekhar will don Santa’s classic red and white robes and deliver gifts to underprivileged children from Bidyadhar School in Haltu.

The station will also auction several canvas paintings, created by the most talented kids from the school.

Harshad Jain, Business Head – Radio & Entertainment, HT Media said: “Christmas celebrations have become hugely popular in India. We have planned array of activities across our stations to capture the essence. The activities are high on listener engagement and have interesting gratification which will be thoroughly enjoyed by our listeners.”

Fever 104 is a three city network, owned by the Hindustan Times.