In just three weeks, Fever 104FM Mumbai saw more than 80,000 people register for a contest to celebrate the launch of its new Breakfast Show ‘Mad Morning’.

The contest gave listeners a chance to win Rs 10,000 every day, which as well as driving strong listener response, also attracted the interest of several Bollywood stars.

RJs Ruchi and Glen have taken over the morning show from Anurag (Picture) Pandey.

Ruchi used to host the midday show (11-2pm), while Glen was a weekend host, according to the station’s website.

Commenting on the new show launch, Harshad Jain – Business Head, Radio & Entertainment, HT Media ltd said: “Launching a new breakfast show in Mumbai is a strategic call, we wanted to offer our listeners in Mumbai a fresher morning show that gives them an energetic start to the day.”

“Mad Mornings promises to be young and is the voice of the city especially the youth. Both the RJ’s are very talented and provide the listeners with the right amount of entertainment along with great music”.