Having signed up as the official radio partner of Celebrity Cricket League (CCL), 92.7 BIG FM will entertain listeners across its 45 station network in India with contests, match analysis and live updates from the tournament from January 25.

Launched in 2011 as attempt to bring together cinema and cricket – two of the biggest things Indians are passionate about – CCL features 8 teams consisting of film and television celebrities from various regions in India.

Celebrities featuring in this year’s series include names from Bollywood like Suneil Shetty, Reitesh Deshmukh, Sohail Khan, Aftab Shivdasani, Chitrangda Singh, Nargis Fakhri and Kangna Ranaut in addition to other famous faces like Manoj Tiwari, Charmee, Dhanush and Mohan Lal from regional entertainment industries.

At the venues, BIG FM RJs will engage the crowd with spot contests while listeners can win a chance to watch the matches live and meet their favourite celebrities.

In a statement, the company, which is a part of Reliance Broadcast Network Limited, said: “Cricket combined with celebrities makes for great content and engagement opportunities. We are excited to be associated with CCL 2014.”