The BIG Star Entertainment Awards returns for a fourth season and will be broadcast on Star Plus on New Years Eve.
In previous years, 92.7 BIG FM and the renowned TV channel have created one of the most highly rated and anticipated awards show, honouring the biggest entertainers from tv, film, music, theatre and sport.
The awards are hailed as a ‘for the people and by the people’ event, giving audiences a chance to vote for their favorite entertainers across multiple fields.
92.7 BIG FM and Star Plus have already begun a mass voting drive which will continue until mid Decemmber.
Promising to be a star studded affair involving TV and Bollywood’s finest, the awards ceremony will be held on December 18.
Ashwin Padmanabhan, Business Head, 92.7 BIG FM said: “We are proud to launch the fourth edition of BIG STAR Entertainment Awards this year. The platform offers people a chance to choose their favorite ‘superstar’ from different fields of entertainment. We thank our partners Star Plus for coming together with us on this property yet again.”
Gaurav Banerjee, General Manager, STAR Plus said: “New Year’s Eve on Star Plus has always been the one-stop destination to celebrate the grandeur & excellence of cinema. Viewers have enjoyed bringing in the New Year in the company of the biggest stars of Bollywood and this year we believe that Big Star Entertainment Awards will again be a night to remember.”
The BIG Star Entertainment Awards 2013 will be promoted across multimedia platforms which include radio, television, outdoor and digital.