India’s 45-station network 92.7 BIG FM supported the Guinness World Record-winning ‘Honda Amaze Longest Drive Through Amazing India’, reports Radioandmusic.com.

The campaign, which started on September 15 and finished on November 9, earned the record for the longest journey by a car in a country.

It was supported by Big FM with on-air and on-ground promotions across 30 of its stations, starting from Jodhpur and driving 23,800 kilometres covering 400 towns.

RJs hosted live shows from Honda showrooms and played live interactive games with customers and also hosted Honda dealers in the studio.

Speaking of the partnership, Big FM business head Ashwin Padmanabhan told Radioandmusic.com: “Having worked with Honda in the past we have a long standing association since they understand the power of radio.”