India’s Big FM network has launched a live web radio platform – BRO – Big Radio Online.
According to the company, this digital offering sees the network take a step towards becoming a platform-agnostic audio entertainment company, reaching out to its audience through multiple touchpoints.
Big FM has partnered with the renowned global digital audio technology company Triton Digital® for the launch of BRO, who are known for their credible repertoire of services across major platforms internationally.
Catering to young adults, BRO will have a bouquet of shows spanning contemporary genres from Bollywood, career and lifestyle to romance, information and fashion.
Catering mainly to the Hindi-speaking market, the line-up has been curated with entertaining content that is fresh, relatable and thought provoking, says the company.
The line-up comprises of light hearted radio drama series, fun and interactive sessions featuring Bollywood celebrities, an informative show that gives youth the perfect lowdown on the top 5 things they should follow on a range of topics and daily dose of local news from Indian cities respectively.
Commenting on the launch of BRO, Abraham Thomas, CEO, Reliance Broadcast Network Limited said: “BRO is an important milestone in our journey as a radio network towards evolving into an audio entertainment company. In the 'new normal', digital audio will be an integral part of FM radio, and the attempt is to leverage our strength in local insights, local influencers and storytelling to cater to the emerging new audience and maximize the true potential of radio and digital to the maximum. Embracing technology with digital-led solutions, BRO serves as the perfect platform for the young adults who seek content that is entertaining as well as motivating. We are extremely excited to have curated such a thought-provoking platform that inspires the youth to make a positive change in the society.”
Sunil Kumaran, Country Head – Product, Marketing & Thwink Big further added: “BRO will be our streaming radio service catering to a younger audience. It leverages our strengths in the areas of content creation, strong regional insights and state of the art production capabilities to bring a powerful offering. While BIG FM caters to a mature audience, BRO will focus on the young and the young at heart. The shows on the platform are designed basis deep consumer insights and are a reflection of the attitudes and lifestyle of young India. It also takes into account that youth today is very participative and need to express themselves. The shows being online, the platform is accessible 24/7 from anywhere, anytime giving them the opportunity to engage with the platform on the go.”
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