Singapore's only business and personal finance station, Money FM 89.3 has been voted “The Most Influential Radio Station” in the country according to an online survey by research firm Milieu Insight.

The Singapore Press Holdings (SPH) station provides listeners with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners. Most of its programmes are podcasts.

It is the second year running that it has topped the survey’s rankings.

The survey targets Singaporeans aged 16 to 65 who are regular listeners of radio stations, proportionately represented by gender and age. It polled a sample size of 2,032 people with 22 questions per radio station.

The study found that for 65 percent respondents, the station has “most influence” on their purchasing decisions. Respondents were also most likely to recommend it to their friends and colleagues.  

While 49 per cent of its listeners are over 45, about 35 per cent of its listeners are between 25 and 34 years old.

Programming director Loretta Lopez told The Straits Times: “We will continue to engage with our listeners through other means such as our webinars, Facebook live discussions and social media platforms, offering timely, accurate, bite-sized information to our listeners.”

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