Indian network Big FM has announced a strategic association with JAM8 (Just About Music, a production house founded by music director Pritam Chakraborty.

The partnership will witness original music being created by the top-of-the-line music talent at JAM8 for the network. 

Speaking about the association, Asheesh Chatterjee, CFO, BIG FM said: “Music connects everyone and is a perfect medium to create a long-lasting impact in the minds of the listeners. With our association with JAM 8, we would deliver high quality music embedded in client's messaging.”

Pritam said: ” Music is the best way to amplify any campaign and we look forward to an effective collaboration that will go a long way in fulfilling our shared objectives of promoting new talent and creating original songs.”