One of India’s largest radio networks 92.7 BIG FM is to raise advertising rates by up to 30 percent.

The company says the hike is due to the “superlative performance” of its stations both in metros and emerging markets.

An official release says last year’s the decision to move to retro formats in several markets including Delhi, Kolkata and Mumbai has helped BIG FM “rank among the top stations in terms of share and time spent listening (TSL)”.

Similarly, its Bangalore station which plays 100 percent Kannada music recently ranked number one in Cume (RAM Week 5 – January 26’14 – February 1 ’14).

Speaking on the ad hike Ashwin Padmanabhan, Business Head, 92.7 BIG FM said: “Our product mix, ability to innovate, solutions approach and unparalleled reach sees us catering to almost 1,800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”

Last month, the seven city Radio One network also hiked rates by 20 percent.