India’s 92.7 BIG FM along with Gillette is aiming to help youngsters recognize their skills and talents and make well-informed career decisions with ‘Gillette Guard BIG Disha’.

In its third year, the campaign is a career counselling platform and its guiding principle is ‘Career Banao, Life Banao’ (Make a career, make a life).

As a part of it, BIG FM will also hold seminars on educational streams and career opportunities that are open to young people while focusing on developing their personality.

‘Gillette Guard BIG Disha’ has already covered over 650 towns across the country and reached out to and engaged with over 600,000 youth.

Vineet Mittal, Business Head, Reliance BIG Rural said: “We have received a tremendous response so far and are positive that this campaign has the potential to help bring about a revolution in a way.”

Sharat Varma, Marketing Head, Gillette India stated, “We understand how good grooming can help demonstrate an individual’s self-esteem and confidence. To ensure that the grooming needs of young students can be met, we have partnered with 92.7 BIG FM to prepare the youth for professional challenges that lie ahead.”