As India tries to contain the spread of Coronavirus, now declared a global pandemic, the country’s Big FM network has come up with a campaign to cheer its listeners.

The campaign will run in Delhi with the name 'Jo Jeeta Wahi Dhaakad' and in Kolkata as 'WIN BIG – The Khanti Bangali Challenge'.

It started on last Wednesday and aims to drive engagement with listeners and reward them for their local city knowledge.

As a part of this initiative, each radio station will run hourly contests from 9 am to 7.

Spread across four weeks, the campaign is led by RJ Nitin, RJ Jassi, RJ Yogi and RJ Simran in Delhi and RJ Nilanjan, RJ Khas Koushik, RJ Pamela and RJ Sumanta in Kolkata.

In Delhi, fun contests will be played around music trivia and in Kolkata, listeners will be quizzed on their knowledge of the rich heritage of­­ the city.