Indian network Big FM has joined hands with Bangalore International Airport Limited (BIAL) – operator of the Kempegowda International Airport, Bengaluru (BLR Airport) for their initiative- #PlasticBeku, which is encouraging the citizens of Bengaluru to give their plastic waste to build roads within the BLR Airport campus.

The Initiative aims to 'Reduce, Recycle And Reuse' plastic. In its first phase, #PlasticBeku will be undertaken at three BIAL-adopted schools and five panchayats of Devanahalli Taluk. This will be extended to 20 more schools across Bengaluru, where students and teachers will be encouraged to give their household waste plastic to BLR Airport. BIAL will use the plastic waste collected through this drive to pave its internal roads.

Sunil Kumaran, Country Head – Product, Marketing & THWINK BIG, BIG FM, said: “Plastic has been a useful commodity, but the problem lies with its effective disposal, which has been causing damage to the environment. The idea of converting waste plastic into useful roads instead of banning plastic usage synchronizes beautifully with our philosophy. This will help in bringing about a positive change in the society. All the Bengaluru station radio jockeys including RJ Pradeepa, RJ Shruti, RJ Rashmi, RJ Divyashree, RJ Rohit and RJ Vicky will be actively driving this initiative throughout their shows.”

Tom Shimmin, Chief Project Officer, BIAL, said, “As an Airport, we generate a large quantum of waste each day. Eliminating irresponsible use of plastic is just one amongst our many sustainable initiatives. Building strong and durable roads with waste plastic is an easier and more ecologically-efficient way to dispose plastic waste that is otherwise scattered all over.”