31 March 2015 According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4 percent to reach US$544bn in 2015 and will accelerate to 5.3 percent growth...
23 June 2014 Global ad expenditure will grow 5.4 percent in 2014, reaching US$524bn by the end of the year, according to the latest forecast by research agency ZenithOptimedia. Radio...
10 April 2014 Much of Asia will see as high as 14 percent growth in adspend in 2014, according to new figures by global agency Zenith Optimedia....