18 March 2024 “It’s not about you, it’s about the client,” was Pat Bryson’s key message to the Radiodays Europe Sales Summit. “People buy for their reasons, not…
6 October 2021 Selling Radio Direct with Pat Bryson With a new year looming, soon you will be preparing goals for 2022. But, we aren’t the only ones thinking about next...
7 June 2020 Selling Radio Direct with Pat Bryson Most states in the U.S. have begun to re-open businesses.
15 January 2019 Selling Radio Direct with Pat Bryson 2019 is off and running. By now you will have your new revenue goals for the year.
18 February 2018 Or my travels in Radio by Pat Bryson. In December, I spent two weeks in Pakistan.
7 July 2015 Selling Radio Direct with Pat Bryson What makes a GREAT salesperson? They have the highest billing on the station, right? They are constantly bringing in...
19 April 2015 Selling Radio Direct with Pat Bryson I recently returned from the Radiodays Conference held in Milan, Italy. Over 1300 radio broadcasters from 50 different countries...
7 April 2015 Selling Radio Direct with Pat Bryson What's the latest number you've heard for how many advertising impressions bombard us each day? 5,000? 6,000? A lot,...