general elections

Radio the winner in India’s election adspend

20 April 2014 Political parties have spent an estimated $8.47 million (Rs 50 crore) on radio advertising in the build up to India's general elections. The longest vote...

High turnout for RED FM’s election campaign

9 April 2014 India’s 93.5 RED FM’s saw a huge turnout for its initiative ‘Dabaa Ke Bajaa’, organised to help increase voter participation in the country's general elections,...