Audio in 2021 – The Real Big Picture

7 November 2021 Content from The BPR Team. The audio marketplace has changed rapidly over the past decade, where consumers once had limited options we’ve seen a massive...

The Digital Strategy Guide – Part 2

3 November 2021 Content from BPR The digital development path of a particular media business is a journey which is somewhat unique to that business. There are many variables such...

The Digital Strategy Guide – Part 1

31 October 2021 Content from BPR When considering the development of your radio stations digital strategy the key question is not so much about what you do but why...

Ch-Ch-Ch Changes

28 October 2021 Content from BPR I have just finished reading a very interesting book called Media Unmade by Tim Burrowes (main picture: Linkedin). Burrowes is one of the founders of marketing...

Aircheck Sessions: 5 Helpful Tips

27 October 2021 Content from BPR Few things are more unpleasant that program director/presenter aircheck sessions. Perhaps the best analogy is the apprehension that one has when going...

A view of listener movements from another perspective by BPR’s Wayne Clouten

27 October 2021 Wayne Clouten is a principal of international broadcast content consultancy, BPR. He contends that too often we think purely about competition between radio stations when we are,...

Breakfast: To Talk or Not To Talk

25 October 2021 Content from BPR One of the age-old radio dilemmas centres around a simple question… what is the right amount of talk on a music station’s breakfast...

Improve Your Strategic Thinking – Part Five

24 October 2021 Content from BPR This article is the fifth in a six part series. The real value in strategic thinking isn’t just in generating ideas...

What every radio programmer should ask: Will It Make The Boat Go Faster?

24 October 2021 Content from BPR Ben Hunt-Davis, the captain of the British national men’s rowing team, faced consistent setbacks in 1998. To deal with the failures, Hunt-Davis came...

Improve Your Strategic Thinking – Part Four

19 October 2021 Content from BPR This article is the fourth in a six-part series. The real value in strategic thinking isn’t just in generating ideas or in making...

Radio: Still Very Much in The Music Game

18 October 2021 Content from BPR BPR’s All Audio mapping studies conducted in various markets across the globe in recent months reveal that music plays a significant role...

Improve Your Strategic Thinking – Part Three

17 October 2021 Content from BPR This article is the third in a six part series. The real value in strategic thinking isn’t just in generating ideas...

Sign of the Times

12 October 2021 Content from BPR Covid changed the way people look at many things, from social interactions to work from home to the re-shaping of media...

Positioning Statements. Is Yours Meaningful or Meaningless?

11 October 2021 Content from BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) #1 Hit Music...

Improve Your Strategic Thinking – Part Two

10 October 2021 Content from BPR This article is the second in a six part series. The real value in strategic thinking isn’t just in generating ideas or in...

Improve Your Strategic Thinking – Part One

9 October 2021 Content from BPR This article is the first in a six-part series. The real value in strategic thinking isn’t just in generating ideas or in making...

Are Radio Commercials the Villain?

8 October 2021 Content from BPR One of the most contentious and misunderstood areas of radio content management is commercials and the degree to which they impact radio listening...

Jeff Bezos on Overruling the Hierarchy

7 October 2021 Content from BPR “The great thing about fact-based decisions is that they overrule the hierarchy.” That’s another quote from Amazon’s Jeff Bezos. What he is saying is...

The Recall Based vs Observed Behaviour Debate – Part 2

6 October 2021 Content from BPR In the first part of this article about recall vs observed behaviour research we looked at the critical importance of recall-based research in the...

Size Does Matter… And It’s Not What You Think

5 October 2021 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities. The problem is that inexperienced program directors, and sometimes experienced...

80 percent Fat-Free or 20 percent Fat Added? The Dangers of Cognitive Bias

4 October 2021 Content from BPR One of the major findings in the study of psychology over the last 50 years has been what people had suspected...

“The Essence of Strategy is Choosing What Not to Do.”

3 October 2021 Content from BPR This quote comes from Michael Porter, an American academic known for his theories on economics and business strategy. He is credited for creating Porter’s Five...

Shifting listener priorities

2 October 2021 Content from BPR For years it was accepted that people listened to music stations primarily for music. Everything else was secondary.

Interrogate The Product

1 October 2021 Content from BPR People and companies who commit themselves to the search for knowledge with the most determination tend to be the least complacent and most successful....

Podcast Advertising… It’s All About Sex

30 September 2021 Content from BPR Well, now I’ve got you reading this article I should clarify the title……It’s All About Gender. In 2020, PricewaterhouseCoopers (PwC) forecast that $800 million would...

What Ingredients Make a Good Presenter?

29 September 2021 Content from BPR What ingredients make a good presenter? Some people might answer that a presenter should have a pleasant sounding voice. Although a good...

Radio Promotions That Didn’t Go According to Plan – Part 6

29 September 2021 Content from BPR So many people sent this one through that the list is too long to publish here…. but thank you! It’s starting to become...

The Formative Years

28 September 2021 Content from BPR Researchers at Durham University have discovered something that radio programmers have known for decades…. the age we make the strongest musical...

Radio Promotions That Didn’t Go According to Plan – Part 7

26 September 2021 Content from BPR Radio stations are famous (well some infamous) for their April Fools Day stunts. And so it was for Radio Windy (now...

The Importance of Game Theory in Strategic Planning

24 January 2021 Content from BPR In good times and bad, the success of a radio station’s strategy often depends on the strategies of its competitors. As...