18 July 2023 Content from BPR In the ever increasingly crowded audio environment, we should never underestimate the power of live reads and how they can achieve much...
9 July 2023 Content from BPR According to BPR’s latest study on the all-audio listening environment, music streaming is seeing more of its users spending upwards of 2...
2 July 2023 Content from BPR Each week I view websites of radio stations in Australasia, North America, South Africa, the UAE, the UK and other English-speaking countries...
29 June 2023 Content from BPR In one of our recent BPR perceptual studies, we tested listener understanding of the term “objective news”. As it turned out, respondents...
22 June 2023 Content from BPR According to BPR’s latest study on the All-Audio listening landscape, Streaming continues to dominate listener preference across all formats in the audio landscape...
4 June 2023 Content from BPR Hey this is not a call to arms nor is it a suggestion that you should become Doomsday Preppers. Kantar’s Millennium Monitor...
28 May 2023 Content from BPR It’s a common theme, contemporary music is in a difficult phase. US Music consultant Guy Zapoleon calls this period the ‘doldrums’ a...
17 May 2023 Content from BPR As programmers, you all know the importance of ensuring that the content that your stations produce is “compelling”. Of course, you also...
15 May 2023 Content from BPR As radio people, we often live in a dream world where we assume that our listeners are hanging on for every word...
30 April 2023 Content from BPR There are many ways to coach & direct talent. Each programmer has his/her own style.
26 April 2023 Content from BPR As a programmer coaching talent can be difficult for a number of reasons. It requires a deep understanding of the talent’s strengths...
30 March 2023 Content from BPR. The strategic role of podcasts within a radio/audio group or a specific station’s strategy can differ and fulfil multiple purposes.
20 March 2023 Content from BPR The new Netflix documentary, “Pepsi, Where’s My Jet”, is the story of a guy called John Leonard who sued Pepsi for false...
16 January 2023 Content from BPR When was the last time you heard a radio listener say that they were passionate about a radio station that they listen to?...
15 December 2022 Content from BPR In radio, like many businesses, people rise through the ranks to finally be promoted into leadership positions. You started out on air, then...
11 December 2022 Content from BPR. A recent research study found that millennials are not having enough sex.
27 November 2022 Content from BPR The Bureau of Labor Statistics (BLS) in the US said the American economy gained 528,000 jobs in July. Consensus forecasts were for...
10 November 2022 Content from BPR. Every day consumers face a barrage of messages, from information to commercials to conversations.
30 October 2022 Content from BPR Podcasts play a large part in the digital audio world. Should your radio station be producing podcasts? The simple answer is that...
25 October 2022 Content from BPR We all know how valuable it is for a presenter to be a good storyteller. When a presenter gets it right, magic...
23 October 2022 Content from BPR sponsored by Newtones Branding It struck me recently that I do not hear much about radio’s ability to create theatre of the mind nowadays....
13 October 2022 Content from BPR The recent death of Queen Elizabeth II is an important reminder of the sensitivities the media faces in dealing with such news....
9 October 2022 Content from BPR US auto makers are ceasing production of car audio systems that include the AM medium-wave band. European car makers have been doing...
3 October 2022 Content from BPR Recently I was reminded of how marketing ideas and concepts can vary from spectacular to downright dumb when I came across a...
27 September 2022 Content from BPR I’ve written about the importance of Game Theory previously. But given recent events I thought it would be timely to have another...
21 September 2022 Content from BPR Much has been written about how radio has reinvented itself over the years, most notably how it transformed because of the introduction of...
19 September 2022 Content from BPR Amazon’s Jeff Bezos once said: “We see our customers as invited guests to a party, and we are the hosts. It’s our job...
15 September 2022 Content from BPR Relaxing music radio was a fairly new format idea in the late 1980’s. Early relaxing music stations played mostly New Age and...
30 August 2022 Content from BPR With networking deeply entrenched in the radio industry around the world, there has become a trend to apply the corporate brand to various...
14 August 2022 Content from BPR A lot of radio station tactics are “hit & miss”. When tactics deliver a result there is general celebration.
