The India Radio Forum (IRF) 2014 is all set to take place in Delhi on May 30 at India Habitat Centre.
The one day conference promises to bring key radio and media players together to discuss the latest industry developments, and also offers networking opportunities for all industry players.
Here are the sessions that have been planned for this year’s event, for which Asia Radio Today is media partner.
The Seven Secrets of Creative Radio Advertising
Hosted by Tony Hertz, Proprietor & Creative Director, Tony Hertz: Radio & Brand Sound, this session will explain the seven secrets that will help you better understand how radio advertising works and how you can get fantastic results by using radio.
Radio Works – Case Study on BJP Campaign
Rohit Upadhyay, Founder & CEO, IBroad 7 Communication, will talk about planning and executing the Indian political party’s national radio campaign.
A New Storyline – The Power of Radio In The New Media Mix
Moderated by Satyajit Sen, CEO, Zenith Optimedia, this session will have industry experts discussing opportunities evolving with the implementation of 10+2 ad cap. Panelists include Ashwin Padmanabhan, Business Head, Big FM, Harrish Bhatia, CEO, My FM, Monica Nayyar Patnaik, Joint Managing Director, Radio Choklate, Nisha Narayanan, COO, Red FM, Prashant Panday, CEO, Radio Mirchi
Art of Engagement
A candid panel will discuss the need for creative agencies to relook at the potential of radio for an effective campaign. Moderated by Ashit Kukian, President & COO, Radio City 91.1FM, panelists include Arunava Sengupta, Founder Director, Scarecrow Communications, Ashish Khazanchi, Managing Partner, Enormous, Maulshree Joshi, Creative Head – Content, GroupM ESP
Storytelling – Inspire, Connect & Share!
Hear how brands make an impact and connect with listeners, and be inspired by outstanding campaigns that have benefited from adding radio to their marketing mix. Moderated by Hari Krishnan, COO, Cheil Worldwide SW Asia. Panelists: Anita Nayyar, CEO India & South Asia, Havas Media, Ayan Chaudhuri, Brand Manager, Dabur India, Habeeb Nizamudin, Chief Growth Officer, Lodestar UM
Radio Personalities – Living The Radio Dream
Hear from some of India’s most promising RJs – RJ Ginnie of Radio City, RJ Raunac of Red FM and RJ Siddharth, Big FM as they get face-to-face in a session moderated by Sunil Kumar, President, exchange4media Group.
The Power of Digital Radio
Anil Srivatsa, CEO & Co-Founder, Radiowalla will moderate this session that focuses on a rapidly changing marketing landscape, where marketers need to look into incorporating radio into the digital marketing mix.
The Radio Pitch Challenge 2014
Top teams from this year’s Excellence In Radio Awards competition will be presenting their submission for the ‘Most Outstanding Use of Radio in an Ad Campaign’. The winning team will be awarded a Radio Pitch Winners’ Trophy, and tickets worth over INR180,000 to the 2014 Singapore Formula 1 Grand Prix.