The India Radio Forum (IRF) 2015 is all set to take place in Delhi on May 15.
The annual one day conference will present the latest developments in Indian radio by noted media practitioners and also offer networking opportunities for all industry players.
Here are the sessions that have been planned for this year’s event, for which Asia Radio Today is a media partner.
Write Like Yolo
Hosted by Linda Button, Brand Personality Expert, Tooth+Nail, this session will discuss the five five bravest things you can do to make your radio strong: Write drunk, steal, punch, fake your identity and murder.
Geniuses Ki Khoj
Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance will share a case study on leveraging radio as an integral part of the company’s marketing strategy to promote i-genius – a parent-child engagement programme to promote all-round talent in children for their better future.
Radio – The Value Medium
Rohit Upadhyay, Founder & CEO, IBroad 7 Communication will demystify the way traditional advertisers look at Radio as a necessary channel and also present this medium in a new light.
It Starts At the Top
Moderated by Abe Thomas, Co-founder & MD, One Network Entertainment, this session will have industry leaders examine the future of radio in Phase 3. Panelists include Ashit Kukian, President & COO, Radio City, Ashwin Padmanabhan, Business Head, Big FM, Harrish Bhatia, CEO, My FM, Harshad Jain, Business Head, Fever FM, Nisha Narayanan, COO, Red FM and Prashant Panday, CEO, Radio Mirchi.
The Mystery, Myth & Magic of Radio
This panel of key advertisers and creative agencies will provide attendees with a behind-the-scenes view of the market now. The session will be moderated by Gaurav Mehta, Chief Marketing Officer, OLX and it will feature Anita Nayyar, CEO India & South Asia, Havas Media Group, Basab Dutta Chowdhury, CEO, Madison, Hari Krishnan, Managing Director, ZenithOptimedia, Kartik Iyer, Managing Director, Carat Media India and Premjit Sodhi, COO, Initiative.
Product Brand Building
In this session experts will discuss the essence of branding for radio and share how success stories are written with effective communication. Moderated by Tapas Sen, Chief Programming Officer, Radio Mirchi. Panelists include Bhavana Mittal, Head of Media, GlaxoSmithKline, Ratan Rathore, National Director, GroupM Proprietary Media and Vinay Pant, General Manager, Maruti Suzuki India Limited.
The Role Of Storytelling
Hear from some of India’s most popular RJs – RJ Aadi of Radio City, RJ Meenakshi of My FM, RJ Praveen of Red FM, RJ Rohit of Radio Mirchi and RJ Siddharth of Big FM Radio in a session moderated by Ratan Rathore, National Director, GroupM Proprietary Media.
Radiopitch Challenge 2015
Top teams from this year’s Excellence In Radio Awards competition will present their submission for the ‘Most Outstanding Use of Radio in an Ad Campaign’. The winning team will be awarded a RadioPitch Winners’ Trophy and 3 tickets worth a total of INR180,000 to the 2015 Formula1 Singapore Airlines Singapore Grand Prix.