India’s Fever 104 FM has tapped Bollywood star John Abraham to help urge listeners to be a part of the change they want in the society, across its four metropolitan stations.
The listeners’ ‘Voice of Change’ campaign will solicit responses from citizens in each city, on burning topics plaguing Indian society today.
Once key issues are identified, the station will use celebrity power by enlisting actor John Abraham to reach out to city authorities.
Fever bosses plan to ensure that listeners’ complaints are acted upon.
The key messaging will revolve around ‘Ab Bakwaas Band BadlaavShuru’ (Stop the nonsense, Start the change).
Commenting on the initiative, Harshad Jain, Business Head – Radio & Entertainment, HT Media said: “We strongly believe in the power of radio to bring positive changes in the society. With this campaign we aim to provide people with a platform that will help them express their concerns”.
Adding his voice, actor John Abraham added, “I have always believed in giving back to the society and I am extremely proud to be a part of this drive.”
Listeners can SMS Fever