Singapore: Mediacorp’s share of radio listening reaches 14-year high

Mediacorp’s share of radio listening in Singapore1 has climbed to a 14-year high of 86%,
up 2.2 percentage points from 2025.

Home to eight of Singapore’s top 10 stations2 – YES 933, CLASS 95, LOVE 972, CAPITAL 958, WARNA 942, GOLD 905, 987 and OLI 968 – the network continues to reach close to four million listeners weekly3.

Off-air, this companionship only deepens across platforms and formats: on social media, across
livestreams, vidcasts and microdramas, the same audio brands drew over 300 million social video views4.

The radio listenership results are from the latest Nielsen Radio Survey 20265. Digital and social performance figures are based on Mediacorp’s internal data and platform analytics.

Mediacorp stations swept the top positions across key demographics6 . Nationwide, YES 933, CLASS 95 and LOVE 972 rank as Singapore’s most listened-to stations – a podium that remains unchanged among PMEBs, Premiers and Parents. Among Silvers, CAPITAL 958 and LOVE 972 lead the way; and across Chinese, Malay and Indian listener segments, the top three stations are all Mediacorp brands.

By language, the results are just as commanding. For English radio, Mediacorp stations added 133,000 listeners to reach over 1.7 million7. Leading that charge is CLASS 95, which strengthened its lead as the nation’s #1 English station, growing its weekly audience by 22% to 874,000. In a strong showing of the cross-generational appeal of radio, its young fans were key to this growth: listeners aged 15 to 34 made CLASS 95 their top station, and time spent by tertiaries aged 15 to 24 jumped 58% to 3.2 hours weekly8. Meanwhile, CNA 938 remained Singapore’s preferred news station, growing its listenership for the third consecutive year with a CAGR of 6.4% to command a reach three times that of its closest news rival.

On the Chinese front, YES 933, LOVE 972 and CAPITAL 958 drew a combined 1.9 million listeners, accounting for 37.4% of all radio listening and 3.4 times the combined reach of other Chinese stations in Singapore9. YES 933 retained its leadership position as Singapore’s #1 radio station for the third consecutive year with 902,000 listeners, or one in four of all Chinese listeners. LOVE 972 is close behind at 858,000 – second among Chinese stations and third overall. Notably, the station has also deepened its bond with affluent listeners, whose weekly time with the station jumped 30% to 7.6 hours. Among Silvers, the choice is clear: CAPITAL 958 remained the segment’s #1 station, while growing its total listenership by 4.4% to reach 666,000.

It was also a standout year for Mediacorp’s Malay and Indian stations, whose communities are among the network’s most connected: across all its platforms, Mediacorp reaches 98.1% of Malay and 97.5% of Indian listeners aged 15 and above. These listeners are among the most engaged, too: WARNA 942 – now reaching 88.1% of Malay listeners, its highest-ever listenership – remains Singapore’s most-engaged radio station, with audiences tuning in 13.2 hours weekly. Among younger Malay listeners, RIA 897 nearly doubled its Millennial listener base in the past year, with time spent growing at a three-year CAGR of 10.2%. This momentum extended to OLI 968, which grew its average listening time by 22% to hit 8.7 hours weekly – its third consecutive year of gains, compounding at 8.3% annually.

Such engagement is powered by a variety of formats. Vidcasts, on melisten and the Mediacorp Entertainment YouTube Channel, have grown into a fixture of Mediacorp’s audio offering, giving audiences a closer look at the personalities behind their favourite podcasts. Among the standouts this year is LOVE 972’s Breakfast Quartet – Dialect Edition 早安! 玉建煌崇 – 方言版, which brings the station’s morning hosts into candid, contemporary conversations entirely in dialect. Paired with highlight reels on social media, the series has drawn over 1.5 million views across platforms since its debut, contributing to the brand’s total video view count of 46.4 million.

On the scripted front, Mediacorp’s audio personalities are also stepping into microdramas, extending their connection with listeners into a format gaining momentum across the region. The format’s pull – and the versatility of the audio personalities fronting it – shows in the numbers: YES 933’s Love Revenge amassed over 5.53 million views across TikTok, Instagram, Facebook, YouTube and mewatch, while LOVE 972’s Please Fall in Love, Ms Pan saw over 4.91 million views on the same platforms.

As new formats take shape, the network’s long-running, social-first series have continued to deliver. Among its youth-centric brands, RIA 897’s total TikTok views more than tripled to 25 million over the past year, propelled by series such as Cekap Lepas, which unpacks community topics through candid “boy talk”, and School Invasions, which sees familiar personalities bring trending challenges into the school hall. Likewise, 987’s total TikTok views reached 16.3 million over the same period, anchored by its flagship comedy series Bad Jokes, featuring scripted skits with marquee guests. Elsewhere, OLI 968 saw video views across TikTok, Instagram and Facebook nearly triple to 23 million, carried by series such as Padithalil Pidithathu and Bus Payanam, which turned Tamil quotes and everyday bus journeys into bite-sized celebrations of language and community, with connections built on-air continuing wherever audiences scroll.

Angeline Poh, Chief Customer & Corporate Development Officer, Mediacorp, said: “At its heart, radio is about companionship – the familiar voices that inform, entertain and engage with audiences throughout their day. What has changed is how far that companionship extends. Across radio, vidcasts, short videos and even microdramas, our personalities are deepening the relationships they have built with audiences, extending the everyday closeness of audio into new platforms. And wherever audiences gather next, they can count on us to be there.”

1 Market share is measured by the quantity of 15-minute spots listened across Singapore’s radio stations. Source: Nielsen Radio Survey 2026.
2 Based on Weekly Reach (‘000) across all measured radio stations, Nielsen Radio Survey 2026.
3 Reach is measured by the total number of unique, unduplicated radio listeners. Source: Nielsen Radio Survey 2026.
4 Video views, follower and engagement figures cited in the release are based on TikTok, Instagram and Facebook platform analytics, comparing the latest reporting period against the preceding one (Mar-Apr 2025 vs 2026) unless otherwise indicated.
5 The Nielsen Radio Survey, conducted from 2 to 15 March and 23 March to 3 May 2026, has a sample size of 2,012 adults aged 15 and above, with results weighted by age, sex and race to represent Singapore’s population.
6 Audience segments referenced include Chinese 15+; Malays 15+; Indians 15+; Affluents (comprising PMEBs and Premiers with household income over $7,000); Tertiaries aged 15 to 24; Millennials aged 25 to 34; Parents with kids aged 0 to 9; and Silvers aged 55+.
7 Collective reach of CLASS 95, 987, GOLD 905, Symphony 924 and CNA 938. Source: Nielsen Radio Survey 2026.
8 Time Spent Listening (TSL), or Engagement Rate, is defined as the average amount of time a listener spends listening to a radio station in a week. Source: Nielsen Radio Survey 2026.
9 Collective reach of YES 933, LOVE 972 and CAPITAL 958, measured against the combined reach of all nonMediacorp Chinese-language radio stations. Source: Nielsen Radio Survey 2026.
10 Mar – Apr 2026 (Source: Omnychannel)

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