Following a multi-agency pitch, Scarecrow Communications has won the creative mandate for Radio City 91.1 FM, a leading radio network in India.

Launched in 2001, Radio City currently has 20 stations across the country, a digital radio platform called PlanetRadiocity.com and an activation arm – Radio City Connect.

Scarecrow Communications is one of India’s fastest growing advertising agencies, which also handles a number of international brands.

Talking about the development,  Ashit Kukian, President & COO, Radio City 91.1 FM said: “With radio industry poised for the next phase of growth, we see a need to further augment the brand Radio City and therefore called for creative partners. We narrowed down on Scarecrow communications after evaluating their past credentials and radio understanding.”

Manish Bhatt, Founder Director, Scarecrow Communications, said: We are ecstatic as Scarecrow has a soft spot for radio as a communication medium. The fact that we won this account soon after we were crowned ‘The Agency of the Year’ at Mirchi Kaan, 2014, is truly the icing on the cake.”

Arunava Sengupta, Founder Director, Scarecrow Communications, added: “To work on a Radio brand it is important to have knowledge of local nuances of different cities as radio needs to connect at a local level.”