As the Indian state of Maharashtra battles a water crisis, Red FM has undertaken an initiative called Water Bachega Toh Sab Mein Batega to create awareness and urge people to save and conserve water in everyday life in Mumbai.

The 10-day initiative will feature various activities encouraging efficient utilization of water on the station’s morning and evening shows.

As part of the initiative the station will share daily water consumption statistics of the city with listeners along with true stories from citizens and the contributions that have they made towards the cause of conserving water.

RJs will throw a challenge to their co-radio jockeys and listeners to spend an entire day without taking bath while experts will share water saving tips.

There will be also be listener engagement activities where the station will nominate people who are wasting water and will crown them as Jal-laads (insensitive).

Nisha Narayanan, COO, 93.5 Red FM said: “The water issue in Maharashtra has reached near crisis state now, and Red FM’s Water Bachega Toh Sab Mein Batega is a simple and impactful initiative to create awareness for water conservation and also marshal our listeners to be more sensitive to the issue.”