93.5 RED FM have signed up for a second year as ‘Prinicipal Sponsor’ of the Indian Premier League cricket team SunRisers Hyderabad.

For the seventh edition of the league which kicked off last Wednesday, the country’s largest radio network is also the team’s ‘Official Radio Partner’.

On Friday, the SunRisers team sported the 93.5 RED FM logo on the front of their jerseys during their first match against the Ragisthan Royals.

Throughout the season, the station is planning several other branding exercises including the use of perimeter boards, stadium concourse branding, in-stadia big screen advertising, as well as spectator stands and seats.

Nisha Narayanan, COO, 93.5 RED FM, said: “We are excited to have associated with SunRisers Hyderabad again. Cricket being the biggest religion in the country, makes for a good connect between RED FM and our listeners.”

“The team has some really good talent and we are very proudly cheering for them. Last year, in spite of being a new team, they had put up a decent show, reaching the knock-out phase. This year again they have a strong squad with a number of powerhouse players like David Warner, Dale Steyn, Shikhar Dhawan, Amit Mishra and Aaron Finch and so we all should aim for an even better season.”

K. Shanmugam, CEO, SunRisers Hyderabad, added: “We are glad to have RED FM on board as Principal Sponsor for 2nd year in a row. Considering the strong network strength of RED, we are sure that they will bring immense value to this association. Looking forward to an action-packed IPL this season.”

RED FM will also run contests online as well as on-air and will distribute tickets for the home turf at Rajiv Gandhi International Stadium in Hyderabad.