The company behind Indian radio network Radio Mirchi 98.3 FM, Entertainment Network India Limited (ENIL), has promoted Yatish Mehrishi as the Chief Revenue Officer to drive better integration and alignment between all revenue-related functions.

Yatish joined Radio Mirchi in 2009 as Station Director, Delhi and Cluster Head, North India. Eventually, he was then elevated as Regional Director West & Central India in October 2012.

With a Masters degree in Marketing, Yatish has worked across Sales and Marketing functions in Pepsi, Airtel and Motorola.

Talking about the development Yatish said: “These are exciting times for the radio industry, with the Phase 3 auctions beginning soon, it’s a great opportunity to lead Mirchi into  the next phase of growth and further strengthening its leadership position in India.”