India’s Radio City is all set to celebrate the festival Diwali with #MumbaiKiJalegi campaign, an initiative that aims to light up the nook and corner of Mumbai city by installing solar LED streetlights.

Through this campaign, the company intends to tackle the issue of faulty or no streetlights by driving sustainable electrification in the city.

The station commenced the #MumbaiKiJalegi campaign with RJs urging listeners to share stories about areas where streetlights are either missing or are under maintenance and cause hindrance to their lives.

Extending the campaign on ground, the RJs visited Abhyas Galli in Worli, a place where street students depend on lampposts to study at night and installed solar streetlights in the area. The team will also identify and shortlist more such areas that require urgent attention and share the update with local government bodies, to help mount solar streetlights.

Eminent personalities like Tapsee Pannu, Bhumi Pednekar, Rajkummar Rao and Mouni Roy have voiced their support to make this campaign a success.

Commenting on the campaign, Radio City's Chief Creative Officer, Kartik Kalla said: “One of the prominent problems faced by Mumbaikars is the lack of streetlights that sometimes breeds crime and most importantly affects kids who depend on these lights to study at night. Through initiatives like #MumbaiKiJalegi, Radio City amplifies the spirit of festivity by driving conversations about socially relevant topics by leveraging the true power of radio.”