India’s Big FM network has introduced an initiative called #IGiftEyeSight to celebrate Diwali, the country’s festival of lights.

The initiative intends to gift corrective surgeries to the needy post which they will be able to see clearly. 

The station will appeal to its listeners to raise a sum of Rs.25,02,500 to help achieve its target to help 1001 people across the country who need eyesight correction.

Its RJs from across the country will speak about the issue, share facts related to eyesight correction and the need for the treatment. They will also seek insights from doctors to understand problems related to vision in a better manner and connect with the patients, their family and friends to know the ordeals they have been through and the change that has come in their lives via this initiative. 

Appreciating the initiative taken by BIG FM, RJ Vrajesh Hirjee said: “While we talk about the darkness residing in different ways in our lives, we hardly give a thought about the ones who face it on a day-to-day basis. #IGiftEyeSight is an initiative that is not only helping to remove the darkness from a person's world in the most literal manner, but rather giving them hope to lead their lives with more confidence.”