As India has come to a standstill and people stay at home and observe social distancing to curb the spread of coronavirus, Radio City network launched 'Ghar se na niklenge' anthem to urge listeners to stay indoors.

The song has been voiced by famous Bollywood singers like Divya Kumar, Benny Dayal, Asees Kaur, Meghna Mishra, and Nakash Aziz.

The anthem is being aired across Radio City's Hindi Speaking markets. Making the audience match steps with their groovy dance moves, the music video of the anthem features Radio City RJ's along with artists like Sahil Khattar, Sushant Poojary, Paul Marshal, Rahul Shetty, Deepak Singh, Himanshu Parihar, Hiten Shah, Vaibhav G, Manan Sachdeva, Shashank Dogra, Aishwarya Radhakrishnan, Dhruv Dutt, Sonali Kar, Macedon D Mello, Sanam Johar, Abigail Pandey, Raveena Chaudhary and Sneha Kapoor.

Kartik Kalla, Chief Creative Officer, Radio City, said: “It's been over a month and a half that we've been in lockdown and needless to say, it's becoming increasingly tough to stay positive and motivated through it all. However, maintaining social distancing and staying at home is critical to flatten the curve. The anthem is yet another creative approach to not only entertain our listeners but also create awareness of the importance of staying indoors.”

The second phase of the campaign will be spearheaded by Pepeta choreographer, Rajit Dev, who will launch #RadioCityNamasteChallenge, a digital campaign that will urge viewers and listeners of Radio City to come up with their version of the hook step of the anthem and share it on their social media handles, tagging Radio City.