Radio City leading in Mumbai and Bangalore for 300 weeks

A ccording to the RAM report for week 9, 2015 India’s Radio City 91.1 FM has maintained its leadership position since March 2011 across Mumbai and Bangalore.

For more than 300 weeks, the Music Broadcast Private Limited owned station has been leading in Mumbai with a market share of 18.7 percent and in Bangalore with 23.4 percent in all SEC 12+ audiences.

The station has also been leading in TARP figures with 1.3 percent in Mumbai and 2.5 percent in Bangalore.

Talking about the spectacular lead, Apurva Purohit, CEO, Radio City 91.1 FM said: “I would attribute this success to our outstanding content that has attained the listener affinity. Our investment in understanding the listeners has certainly paid off and we are extremely pleased with the outcome. At Radio City, our sustained focus on catering to quality audiences through innovative programming initiatives coupled with our on-ground & digital activities and ceaseless efforts towards evangelizing the medium, has definitely worked for us.” 

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