Indian network Radio City 91.1 FM is all set to boost its creative lateral with the launch of a specialised creative client solutions agency- ‘AudaCITY’.

‘AudaCITY’ represents audacious ideas and out of the box executions that will take radio creativity to a whole new level. 

According to the network, it would be a one stop shop for all the creative solutions that a brand would need, to be heard in the cacophony of the marketplace.

This initiative is live now and would cater to all advertisers and media planners across the country.

 Commenting on the new venture, Abraham Thomas, CEO, Radio City 91.1 FM says: “I am happy to announce the latest initiative from Radio City. AudaCITY aspires to set a new benchmark in Audio Creative Solutions. As the name suggests, we at Radio City have put together the brightest and the most audacious creative minds who shall offer innovative and cutting edge solutions for the brands.”

“Radio City is known for its creative innovations and winning 70 + awards both nationally and internationally is a testimony to their expertise. This pioneering effort from Radio City intends to offer superior audio/sonic branding/ mogos (musical logos) and brand solutions for brands.I am confident that this initiative shall help further raise the bar,” he added.