Radio City adds two new international stations

PlanetRadiocity.com, the entertainment portal belonging to India’s Radio City network, has launched two new web radio stations bringing its digital offering to nine.

Timed to coincide with Valentines Day, Radio City Love targets fans of classic international love songs by the likes of Celine Dion, Bryan Adams, John Mayer and Shania Twain.

Launching on the same day, Radio City International hopes to appeal to a young Indian audience searching for the latest hits by mostly Western artists including Taylor Swift, Justin Bieber, Pitbull, Rihanna and Michael Buble.

RC International will also sprinkle the best of the 80s and 90s by artists like Bon Jovi, Michael Jackson, Bruce Springsteen, Shaggy and Backstreet Boys.

Commenting on the launch, Rachna Kanwar, Business Head, Digital & New Business, Radio City 91.1FM said: “Having established a strong presence in the ‘popular’, Indie & regional genres, the launch of Radio City International & Radio City Love marks our foray into the international music space.”

“The content on these web radio stations is specifically designed to appeal to the listeners in India as well as those abroad. As always, we have done extensive research on the kind of music that our listeners would like. With this launch, our morning show host, Annie of ‘Wild Wild West’, will be heard on Radio City International in a brand new avatar. We hope our listeners enjoy the finest collection of contemporary English hits & Love songs compiled for them on both the stations.”

PlanetRadiocity.com backs up Radio City’s terrestrial offering on FM in 20 Indian cities.

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