Ad spending on radio in China posted a growth of 13.1 percent from a year ago, according to data released by market research company CTR.

According to the study, news programmess were more sought-after by advertisers, bringing in 21.5 percent more income than last year ago.

Many industries also increased their ad budget on radio with the real estate radio ad spending growing by 37.2 percent.

The overall ad spending on Chinese traditional media grew negligibly by 4.1 percent in the first half of 2014.

It was largely attributed to increase in out-of-home screen media and Internet advertising.

Printed media remained stuck in a decline, while spending on TV rose just 1.9 percent year on year.

Cinema ads recorded a 57.1 percent rise and spending on the internet also maintained strong growth, with a year-on-year jump of 39.5 percent.